We often get asked, what does ‘analogue’ mean?
Practically speaking, it’s things like pens, notebooks, film cameras, typewriters - mechanical things that don’t involve digital elements and usually focus on one task at a time.
But what Analogue means to us is much more than that. It’s about rediscovering the joy of offline pursuits and physical tools. It’s about making space for creativity and connection with real things - and the joy that comes with it.
That’s why the shop exists. It’s our happy place, full of the things that we love using. The shop means we get to meet lots of amazing people, many of whom have now become friends and share our interest in slowing down, finding joy in using analogue tools and the difference writing with a great pen can make! The shop also provides us with a space to bring people together and we love hosting workshops and get-togethers.
Now, more than ever, we’re feeling the need to embrace a more analogue way of life. To step back from the noise of the everyday and reconnect with real things and real people in the real world.
So we invite you to live a little more analogue!
If you’d like to bring a little more analogue into your life, here’s a few ideas:
Read a physical book
Pop a book in your bag to read out and about in the park or down the beach.
Put pen to paper
Journaling and writing things down can help you reflect and de-stress.
Send a hand written letter
It doesn’t have to be a long letter. A little postcard to say hello can make someone’s day.
Type your thoughts on a typewriter
Enjoy the satisfying noise of typing on a vintage typewriter.
Start an offline hobby
Give scrapbooking, crochet or painting a go and enjoy some time offline.
Use a film camera
Rediscover the joy of the unknown - how will they turn out? What did I capture?
Start (re-start) a vinyl collection
Reclaim the lost art of owning your own music with vinyl, CD or cassette.
Take a trip to the theatre or cinema
Watching a performance with others can be a wonderful shared experience.
Spend time outside
The great outdoors is waiting. Visit somewhere you’ve only seen in pictures.
Spend time with people (in the real world)
Real life interactions with other human beings helps us to stay connected and grounded.
